Kaplan and Norton suggest that there are generic measures in each area. Some examples are:

Financial Return on investment, return on assets employed, economic value added, profitability, revenue

Supplier Cost, quality, delivery performance, kaizen activity

Customer Satisfaction, acquisition, retention, market share

Internal process Cost, quality, response time, productivity, inventory days

People Employee satisfaction, employee turnover

Learning and Innovation. New product introductions, improvements, suggestions.