management
Performance measurement: The balanced scorecard
 

PERFORMANCE MEASUREMENT AND BALANCED SCORECARD

Kaplan and Johnson, in their famous book Relevance Lost, attacked corporate reporting systems saying that they were too oriented towards meeting the needs of the stockmarket, and that this was a major reason why Western manufacturing was losing out to Japan. For too long, performance measurement has been dominated by:

  • backward looking, and
  • financial

measures of performance- It has been said that this is like a one-eyed person trying to drive a car by looking in the rear view mirror. Of course, what are needed are both financial and non-financial performance measures, looking forward as well as back.

 

Balanced Measures ?

Traditional Measures