Frequently it is also assumed that non-manufacturing overheads are all fixed so that the variable manufacturing overheads and the direct costs (i.e. the variable product cost) can be considered the total variable cost of a product.
This simplification reflects the difficulties encountered when trying to identify any causal relationship between non-manufacturing costs and individual products (e.g., trying to directly attribute increased marketing expenditure to any one of a range of products that might benefit from it).

