Net Present Value (NPV)
By applying this market return or cost of capital
benchmark to the cash flows from a specific project, as a discount factor
it is possible to estimate the Net Present Value (NPV) of the project
- the amount by which (based on current expectations) the project increases
shareholder wealth.
Returning to our example above, if we assume the market
return expected for funds invested in a project of this type is 10%
p.a. (and therefore funding would be available from banks, etc. at this
interest rate or cost of capital). The cash flows can be discounted
back to their present values and compared on a basis that eliminates
this opportunity cost effect.